x2nordic developed first x2display, a modular system that we could easily change the message on. x2display was launched as a semi-permanent display and is made of aluminum, wood and plastic.

By packaging x2display in smart, flat packages our international customers began calling x2nordic “IKEA for exhibition industry”.

Soon there was also a wish for a simpler campaign tool. We looked at what was on the market and what the customers wanted. There were already a number of solutions in the form of free- standing ellipses on the market, but many customers found them unstable.

Inventor Jan Bergland began to consider using new material combinations with so-called shell constructions to find a solution for a self-standing ellipse that wasn’t unstable. By combining parts from the x2display with his ideas he came up with 2stand.

2stand has since evolved and exists today as a display with light inside, 2stand Luna, and a display that can carry products, 2stand Vendere.

Many brands use the systems as Shop-In-Shop displays to promote products. (A brand product exposure within a limited area in a shop). 2stand Vendere is one system that use very little floor space and can carry many products. This gives us our punch line -”High sales in a small space